Forward and Beyond Outreach

Project: Event Press Releases, Public Announcements, and Advertising Campaigns

Scope of Services: Event Press Release Creation & Distribution, Media Outreach, Traditional and Digital Advertising

Location: Greenville, SC

project overview

Forward and Beyond Outreach, a nonprofit organization focused on community-driven initiatives, partnered with Always Honest Marketing to elevate their public presence and drive engagement for their events. Our collaboration encompassed strategic PR, targeted advertising, and event-focused digital campaigns designed to increase visibility, attract attendees, and solidify FAB’s standing as a community leader.

objectives

Craft impactful messaging to maximize media exposure for events

Generate public awareness through traditional and digital advertising

Engage the community and drive attendance, ultimately achieving sold-out events

Position Forward and Beyond Outreach as a community-centric organization through media outreach

strategy

Comprehensive Media Strategy: We crafted press releases and announcements for each major FAB event, focusing on key messaging that highlighted the organization’s mission and impact.

Targeted Media Outreach: Always Honest Marketing organized a press run, securing interviews and coverage on major news outlets such as CBS, NBC, and FOX affiliates in Greenville, SC. Our team worked closely with FAB to provide speaking points and media training, ensuring impactful and consistent messaging.

Advertising Campaigns:

Traditional Advertising: We utilized community-focused print publications and local radio to reach diverse audiences in the Greenville area.
Digital Advertising: Targeted social media ads, geo-targeted posts, and boosted content on Facebook and Instagram helped attract and engage specific audience demographics interested in FAB’s initiatives.

Event Promotion & Community Engagement: Our content strategy included event countdowns, highlights, testimonials, and engaging visuals. Each piece of content was designed to encourage community participation and build excitement leading up to the events.

Results

Sold-Out Events

Our integrated campaign and consistent messaging resulted in sold-out events for FAB’s initiatives, demonstrating the effectiveness of cohesive PR and advertising strategies.

Increased Media Exposure

FAB received widespread local media coverage, with multiple interviews on CBS, NBC, and FOX affiliates, boosting the organization’s visibility and credibility in the community.

Enhanced Community Engagement

With targeted digital marketing, FAB saw increased community engagement, solidifying their brand and driving awareness of their mission.

Successful Advertising Campaigns

Our advertising efforts reached a broad audience, with digital ads seeing high click-through rates, strong engagement, and community support for FAB’s initiatives.

conclusion

Through Always Honest Marketing’s strategic press releases, media outreach, and advertising campaigns, Forward and Beyond Outreach achieved heightened visibility, strong community connections, and consistent event success. Our approach not only positioned FAB as a trusted community leader but also demonstrated the power of integrated marketing in nonprofit event promotion.