Founders Sport Group

Project: Sports Apparel Design & Merchandising Strategy

Scope of Services: Provided strategic design management, apparel development, and merchandising solutions to enhance Founders Sport Group’s market presence. Our expertise in graphic design, product innovation, and seasonal program direction led to increased revenue and strengthened brand positioning within the sports apparel industry.

Location: Worldwide

project overview

Founders Sport Group, a leading sportswear company, partnered with Always Honest Marketing to optimize their apparel design and merchandising strategies. Our team played a crucial role in managing the graphic and apparel design team, directing seasonal sports programs, and driving product innovation. By implementing new product categories and refining merchandising approaches, we helped elevate the brand’s retail appeal and overall market success.

objectives

Oversee and manage the apparel and graphic design team to enhance product development.
Develop and implement a clear direction for seasonal sports programs and catalog planning.
Introduce new product categories to diversify offerings and increase revenue potential.
Strengthen brand positioning through innovative merchandising and design execution.

strategy

To achieve these objectives, Always Honest Marketing crafted a highly targeted approach that combined strategic design management with market-driven merchandising initiatives:

Design Team Leadership: We managed a team of graphic and apparel designers, ensuring that all product lines aligned with brand identity and market trends.
Seasonal Program Development: Our team set a strategic direction for seasonal sports programs, aligning product offerings with consumer demand and industry trends.
Innovative Product Expansion: We introduced new product categories that enhanced brand differentiation and increased gross revenue by 10%.
Catalog & Merchandising Optimization: We refined catalog development strategies to present a cohesive brand story and drive consumer engagement across retail platforms.

Results

Enhanced Product Innovation

Introduced new apparel categories that contributed to revenue growth and expanded market share.

Improved Team Efficiency

Managed and streamlined the design process, fostering a more productive and creative environment for the team.

Optimized Seasonal Offerings

Developed structured seasonal programs that aligned with market demand, ensuring consistent product relevance.

Increased Revenue Growth

Implemented merchandising and product strategies that resulted in a 10% increase in gross revenue.

conclusion

Always Honest Marketing successfully executed a comprehensive design and merchandising strategy that positioned Founders Sport Group for sustained growth. Through strategic leadership, product innovation, and refined merchandising approaches, our team helped elevate the brand’s presence and drive measurable business success.