Juneteenth GVL.

Project: Targeted Email & Text Marketing for High Engagement.

Scope of Services: Developed and executed a targeted email and text marketing campaign focusing on audience segmentation, compelling content creation, real-time analytics, and post event engagement to maximize participation and engagement.

Location: Greenville, SC

project overview

Juneteenth GVL Inc., a community-focused nonprofit organization, partnered with Always Honest Marketing to enhance their outreach and engagement through a targeted email and text marketing campaign. Our objective was to connect with the community, increase engagement, and drive action, all while creating content that resonates with Juneteenth GVL’s mission of cultural unity and empowerment.

objectives

Exceed industry standard open and click-through rates.
Increase subscription rates and audience retention.
Design content that boosts acceptance and response to CTAs.
Establish Juneteenth GVL’s digital presence as a go-to source for community events and updates.

strategy

To achieve these objectives, Always Honest Marketing crafted a highly targeted approach that combined strategic messaging with visually engaging content:

Audience Segmentation: We categorized recipients based on engagement level, interests, and past interaction, ensuring that each segment received content relevant to their preferences.
Personalized Messaging: Each campaign was designed to resonate personally with the audience. This included culturally relevant greetings, community-focused updates, and an authentic tone that aligned with Juneteenth GVL’s mission.
Dynamic Content Creation: Our team created visually compelling emails and text messages with clear, action-oriented content. We used branded colors, engaging visuals, and concise copy to maintain reader interest.
Strong CTA Design: We emphasized clear CTAs that guided subscribers to take action, such as registering for events, donating, or learning more about community programs.

Results

Open Rate: 43%

Achieved an impressive 43% open rate, significantly higher than the industry standard of 25%.

Subscription Growth: 20% Increase

The campaign attracted new subscribers and bolstered audience retention, resulting in a 20% growth in subscriptions over 90 days.

Click-Through Rate: 30% Increase

Our click-through rate rose by 30%, showcasing the campaign’s effectiveness in driving audience engagement and actions.

Enhanced CTA Engagement

By focusing on tailored, engaging CTAs, we successfully increased the community’s acceptance and response to calls-to-action, leading to higher engagement across all digital channels.

conclusion

Always Honest Marketing’s email and text campaign for Juneteenth GVL Inc. successfully achieved and exceeded campaign objectives. Our strategic approach not only increased engagement rates and subscriber growth but also strengthened Juneteenth GVL’s connection with the community. This case study reflects the powerful impact of targeted, culturally aligned digital marketing.