Zumba 4 Education™
Project: Social Media Growth & Digital Marketing Strategy.
Scope of Services: Implemented a comprehensive social media growth and digital marketing strategy for Zumba for Education, aimed at increasing global brand awareness, community engagement, and participation through targeted content, analytics-driven campaigns, and cross-platform promotion.
Location: Worldwide
project overview
Zumba 4 Education™ is a unique program that combines Zumba with educational content, making learning engaging and accessible. The program partnered with Always Honest Marketing to enhance brand awareness, grow social media reach, and boost engagement among educational leaders and decision-makers.
objectives
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Increase Follower Growth: Drive substantial growth in social media following.
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Boost Engagement: Elevate engagement rates to foster deeper connections with the audience.
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Drive External Link Clicks: Encourage profile visitors to take action by visiting the Zumba 4 Education™ website.
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Ensure Brand Alignment: Consistently align posts with Zumba™ brand guidelines for cohesive and professional storytelling.
strategy
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Targeted Content Creation: Developed engaging, educational content tailored to appeal to school administrators, counselors, and principals interested in bringing Zumba-based learning programs to their schools.
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Consistent Branding: Created posts that adhered strictly to Zumba™’s brand guidelines, building a consistent and familiar aesthetic.
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Digital Marketing Techniques: Leveraged strategic hashtags, optimized posting times, and compelling narratives to reach and engage the target audience effectively.
Results
conclusion
School Sign-Ups: The campaign successfully drove sign-ups from multiple schools, achieving the primary goal of increasing program participation.